During Summer 2021, I worked as a Communication Design intern at the Johnson & Johnson Design Studio based in NYC.
I collaborated cross-functionally among the Brand Experience Design (BXD) team and Digital Experience Design (DXD) team with a heavy focus on both qualitative and quantitative user research.
While working at J&J Design, I developed two proprietary internal-facing websites with a heavy focus on both qualitative and quantitative user research.
While I cannot publicly disclose my process work for these sites, I also tackled a design challenge on a team of interns focused on ingredient, environments, and social transparency.
For this project, I was assigned to the Johnson's Baby team to design an omni-channel, digital engagement strategy focused on ingredients, sustainability, and social transparency.
I worked closely with two others interns to tackle the design challenge of transparency for Johnson & Johnson consumers.
With increasing engagement to online platforms, young consumers are becoming increasingly skeptical of ingredients, sustainability, and social initiatives from Johnson & Johnson.
To dive deeper into the problem space, my team and I first created a brainstorming board on Mural to share initial thoughts and considerations.
While I cannot disclose the reports on Johnson's Baby research, we identified a recurring pain point that resulted from a lack of equitable and accessible information on ingredients and general baby care.
With an increasingly diverse base of consumers, we worked to analyze ways we could better meet consumers' changing needs with a heavier focus on targeting social transparency for younger consumers.
After being directed to the Johnson's Baby site, the user can take the customization quiz that allows caretakers to curate their guide based on their baby's needs.
The quiz takes the user through a series of questions that serves to enhance ingredient transparency and adjust to the baby's characteristics and lifestyle. First, we mapped out the general content flow.
WIREFRAMING & DESIGNING THE FLOW
I sketched out some very basic ideas for the customization quiz as our main priority the UI was for it to be simple, playful, and easily navigable.
With goals of broadening Johnson's Baby's design audience, we focused on having wireframes that are the easiest to engage with.